The battle for the acquisition of Activision Blizzard continues. While Sony is trying by all means to prevent this historic acquisition, Microsoft is continuing its seduction campaign with the competent authorities. The American publisher has even set up a dedicated page which details all the advantages of this deal. Good player, the parent company of Xbox does not hesitate to flatter its main competitors.
Xbox makes eyes at PlayStation and Nintendo
The acquisition of Activision-Blizzard is now scrutinized by European competition authorities. Not to convince the authorities concerned but rather the general public, Microsoft has decided to summarize all the advantages that such an acquisition would present. The Redmond firm is formal, moving these studios under the Xbox stable would benefit everyone. For gamers first, who will enjoy more games on more devices, including PlayStation consoles. This would also go through the opening of the mobile market with alternatives to the giants who dominate this juicy market.
For developers, Microsoft has already proven itself with the Xbox Game Pass, which pays creators very well according to some of them. They could further offer their games to more players and get better revenue and fair market rules through the App Store. Unlike Google or Apple, Microsoft is open to alternative payment methods, allowing developers to avoid excessive taxes like the competition.
And then there is the industry and the competitors. Because yes, for the American giant, the acquisition of Activision-Blizzard could also be beneficial to Nintendo and PlayStation. Microsoft defends itself that ” Sony and Nintendo will remain the biggest ” whatever happens. Its rival does not hear it that way with the potential exclusivity of Call of Duty in the long term. Additionally, Xbox advocates “ a positive corporate culture and increased local Microsoft investment in studios and creative ecosystems around the world ” as well as a ” greater competition in traditional games. It now remains to be seen whether these speeches will resonate with regulators.