One year after the launch of the Xbox Series X | S, Microsoft seems determined to take advantage of the 20 years of the Xbox brand to gain a little more momentum, and fire all wood. In addition to a highly anticipated launch, the manufacturer was keen to defend its strategy tooth and nail, starting with the Game Pass.
We already told you about it yesterday: it’s now more than four years since Microsoft has publicly made a fundamental change in its economic model by launching the now famous Xbox Game Pass. The formula which was initially to take the form of a rental system is today essential in the strategy of the American manufacturer, still obliged to show a little pedagogy in the matter.
And it pays off … now!
Those who follow Microsoft’s news closely know that it’s still unclear how many subscribers there are for the different versions of Xbox Game Pass. Between the 18 million advanced by Microsoft or the 30 million mentioned by Strauss Zelnick, there is still a world. So, even today, the head of the Xbox branch Phil Spencer takes his microphone (and his pilgrim’s staff) to explain that the subscription business model is not only here to stay, but that it is already profitable:
You don’t know how many subscribers we have or how much each of them is paying, but you can literally do a little math on what the Game Pass might turn out to be. The Game Pass is a lasting thing. It isn’t the focus of all of the business’s attention on its own, but as a service it is already viable as we speak.
Spencer had already defended the same thesis in January 2020, but faced with the statements of Aaron Greenberg – who is however his colleague – on the few profits recorded in the short term, it was perhaps necessary to give a layer:
I know a lot of people who like to claim we are burning money right now to be profitable later. No. The Game Pass is profitable, it already is, and will continue to grow.
It is certainly a good thing for Microsoft, but does the information really need to be repeated so often if it turns out to be correct? Before leaving you to discuss it in the comments below, let us recall all the same that the aforementioned Game Pass did not manage to meet its objectives of the last fiscal year. And there, Microsoft had not taken care to comment on the news.
A final word, Mr. Spencer?