“Thor 4: Love In Thunder” starts in US cinemas in 91 days – and still there is no trailer. That’s a new negative record for the entire MCU – and honestly, it’s exactly the right decision by Marvel & Disney.
Three to four MCU blockbusters are now released in cinemas each year. In addition, there are just as many MCU series in the Disney + program. If Marvel & Disney were to run a similarly large and, above all, long marketing campaign for each of these releases for example the first “Avengers” film, then there would really be no escaping the MCU at all. That’s why It’s downright refreshing that Thor 4: Love And Thunder just broke a new negative record for the latest released trailer in all of MCU cinema history!
There has only ever been one MCU film whose trailer was released less than 100 days before its US theatrical release – and that is 2008’s The Incredible Hulk. At that time, the trailer was released exactly 93 days before the actual release. By contrast, there are only 91 days left until the start of “Thor 4” in the USA (on July 7, 2022) and only 90 days in Germany (on July 6, 2022). And if we’re honest: That doesn’t diminish the anticipation for fans – on the contrary, it increases it even more if you haven’t already analyzed everything down to the last detail, even though the film won’t start for nine to twelve months.
The ranking of MCU trailer dates
The previous record-holder for the earliest released trailer is The Avengers at 280 days, followed relatively closely by Black Panther at 252 days. Actually even “Black Widow” would be ahead because of all the Corona shifts – but since that was of course not planned that way, the 150 days before the actually planned theatrical release were used as the size. The colleagues from The Direct have compiled a complete list with all trailer release dates – and it looks like this:
But even if we are in favor of shortening the time between trailer release and theatrical release, the quality of the finished film is of course what counts in the end. You can find our assessment of this in the following picture gallery – where we ranked all previous Marvel movies from worst to best: