An incentive-viewing tactic has been used by Netflix to encourage massive viewing of its “Squid Game” series.
What if the global success of Squid Game was ultimately not due to mere chance? Holder of the record for the best startup of a Netflix original series (more than 110 million views in seventeen days), the program also became this week the first South Korean series to be nominated in the category of Best Drama at the Golden Globes.
The American Youtube channel Parasocial Studies recently dedicated a video to the success of Squid Game; this triumph would be above all the result of a tactic implemented by Netflix to encourage its subscribers to view the program. Entitled FOMO (Fear of Missing Out, the fear of missing something in French), this system plays on the impression of having the obligation to watch a series so as not to miss out on a social phenomenon.
Thus, Netflix very quickly chose to make its viewing figures public, insisting that the series be ranked number 1 in 76 countries from its launch weekend. Word of mouth having its effect, many subscribers in turn decided to watch Squid Game to better “understand” the phenomenon Squid Game.
Add to this the role of influencers and social networks to allow the series to be trending and disseminate en masse, especially among the youngest, but also the organization of ephemeral events such as the escape game organized in Paris. in the days following the broadcast of the series on Netflix: all the conditions were met for Squid Game becomes a phenomenal success with the public!