Unlike Black Widow, the next Marvel movie won’t be released in US theaters and on Disney + simultaneously. A choice on which recently returned the president of Disney.
During his recent telephone conversation with his shareholders, in particular relayed by Deadline, The Walt Disney Company CEO Bob Chapek explained why Shang-Chi and the Legend of the Ten Rings wasn’t going to be released in theaters and streaming simultaneously.
The COVID-19 pandemic has forced Mickey’s House to shake up the way it distributes its films, especially in the United States. The studio has therefore adopted different strategies in recent months: exclusive releases on Disney + as for Soul and Luca, releases on Disney + in Premier Access (that is to say at a price of 29.99 dollars) as for Mulan. or even simultaneous Premier Access and cinema releases.
It is this last option which was chosen in particular for Cruella, Jungle Cruise and Black Widow, with the consequence that we know: Scarlett Johansson’s complaint against the firm for breach of contract.
45 DAYS IN ROOMS
However, this is not what has been chosen for the next Marvel feature film, Shang-Chi and the Legend of the Ten Rings, which will benefit from an exclusive 45 days in theaters before being available on Disney +.
After ensuring that releasing their films simultaneously on the big screen and on Disney + was a “winning strategyBob Chapek indicated that they had not been able to apply it at the last minute to the film of Destiny Daniel Cretton because of distribution commitments made before the recent rise in COVID-19 cases in the United States.
But the CEO sees this exclusive theatrical release as a “interesting experience” and an “other data source”To choose, in the future, the most profitable means of distributing its productions.
SIMU LIU DISSATISFIED
The use of the word “experience”, However, did not please Simu Liu, who plays the hero of the Marvel film. On Twitter, the actor wanted to express his point of view after the statements of Bob Chapek.
“We are not an experience. We are the outsiders, the underestimated. We are the ones who will break the glass ceiling. We are the celebration of the culture and the joy that will endure after a year of struggle. We are the surprise. I’m fucking hot to make history on September 3rd. Join us”, He wrote.
In France, it is on September 1 that Shang-Chi and the Legend of the Ten Rings will land in theaters.
The movie character posters: