Expected for September 1 in theaters, Shang-Chi continues to unleash passions. Marvel Studios big boss Kevin Feige spoke up after a small controversy started by Simu Liu, the film’s lead actor.
Shang-Chi and the Legend of the Ten Rings, which is about to hit French screens on September 1, will benefit from an exclusive 45 days in theaters before being available on Disney +.
Disney CEO Bob Chapek explained recently that the studio was unable to release it simultaneously on the big screen and on the streaming platform, like their latest blockbusters. According to Chapek, this “winning strategy” was not implemented due to distribution commitments made before the recent spike in COVID-19 cases in the United States.
The president went on to describe this exclusive theatrical release as a “interesting experience” and an “other data source” to choose, in the future, the most profitable means of distributing its productions. This statement did not please Simu Liu, interpreter of the main character of Shang-Chi, who saw in the term “experience” a pejorative connotation.
“We are not an experience”, he chanted on his Twitter account. “We are the underdogs, the underrated. We are the ones who will break the glass ceiling. We are the celebration of the culture and the joy that will endure after a year of fighting. We are the surprise. * n hot to make history on September 3. Join us “, he added.
Kevin Feige, big boss of Marvel Studios, wanted to defuse the controversy by responding to the actor. “Simu Liu is not a shy person, he says what he thinks”, answers the big boss of the Maison des Idées. “I see in his tweet, like many people I think, a misunderstanding. It was not our intention to create one.
The proof is in the film itself, in which we break down the barriers, as we always do. With the amount of creative energy deployed in the project as well as its budget, we cannot say that we have not given everything so that this origin story can be born on the big screen “, concludes Kevin Feige, relayed by The Hollywood Reporter.
The Marvel Studios president’s attempt to calm things down is understandable, with Disney coming under fire right now after the scarlett johansson complaint for breach of contract. In the meantime, the Shang-Chi promo continues with a new clip showing an epic fight scene on scaffolding.