27 years after its release, “Pulp Fiction” still enjoys a great reputation among moviegoers around the world. Quentin Tarantino knows it, hence his desire to “auction” several unseen sequences from the film. However, Miramax, who produced the film, would not hear it that way at all.
pulp Fiction : the film that definitely gives birth to Tarantino
Already crowned with prestigious critical success through his first film Reservoir Dogs (1992), Quentin Tarantino undertakes to direct a curious feature film. Indeed, the latter has three stories in no way linked to each other, but in which the same characters meet. His title : pulp Fiction.
Tarantino and his producer Lawrence Bender present the script to Jersey Films. An agreement of 1 million dollars was then concluded, allowing the director in particular to create his future famous production house: A Band Apart. However, a few months later, the rights to the project went on sale by Columbia Tristar, an affiliate of Jersey Films. The reason ? As the quote Vanity Fair, Tristar simply refuses to produce this film. Bender therefore decides to bring the script to Miramax Films, a studio managed by the Weinstein brothers and recently bought by Disney. Fascinated by the project pulp Fiction, Harvey Weinstein therefore bought the rights and financed a large part of the film. pulp Fiction thus becomes Miramax’s first major project since its takeover by the big-eared company.
Helped by a plethora of cast (John Travolta, Samuel L. Jackson, Bruce Willis, Uma Thurman), cult dialogues and non-linear narration, pulp Fiction is a real visual shock at the exit. With its budget of $ 8 million, it garners more than 214 million receipts around the world. Surprise winner of the Palme d’Or at Cannes, he also received 7 Oscar nominations, winning the statuette for best original screenplay.
Above all, pulp Fiction becomes a cult cinematographic object, whose numerous sequences have become references of the genre. Thanks to this film, Quentin Tarantino will definitely start his career.
The auction of discord
The success of pulp Fiction being still present, Tarantino had announced, in early November, wanting to auction, in the form of non fungible tokens (NFT) unreleased footage from his film. However, the director has probably forgotten that, despite the fact that the Weinsteins are no longer aboard Miramax (Harvey serving his prison sentence in particular for the reasons that we all know), the latter still has his say. The studio, producer and distributor of the film, therefore decided to file a complaint against Quentin Tarantino, arguing that it violated the intellectual property agreement. Indeed, Miramax believes that it owns almost all of the rights to pulp Fiction. Therefore, the NFT project launched by Tarantino could not succeed, according to him.
As reported in The Hollywood Reporter, Quentin Tarantino’s lawyer however replied that his client was acting within the framework of its reserved rights. It will therefore be up to the courts to determine what these rights are, and above all what are their potential limits.
NFTs: a popular market
“The case Pulp Fiction” In any case, takes a new look at NFTs, those kinds of digital works that have fueled the crypto-art market in recent years. Thus, many producers, artists or celebrities create their own NFTs to sell them, in exchange (very often) for crypto-currencies. For the release of the film Matrix Resurrections for example, Warner Bros decided to launch a collection of NFT, featuring thousands of avatars based on the movie.
This type of market is therefore not about to die out. And it is not guaranteed that all major studios have sufficiently prepared (and covered) for the scale of the phenomenon. So let’s bet that pulp Fiction should be the start of a new fashion in Hollywood.