Microsoft keeps repeating it. The fastest growing market for Xbox right now is Japan. But this growth is far from coming only through the sale of Xbox Series X | S consoles. For the American giant, the major stake is now the democratization of the Xbox Game Pass. In the Japanese archipelago including. To emphasize its ease of use, Microsoft does not hesitate to use a competitor’s product.
Among the ways Microsoft found to promote Xbox Game Pass in Japan was the PS4 controller. Earlier today, the American giant released its “conferenceoffered as part of the Tokyo Game Show 2021 Online. Unsurprisingly, the Xbox Game Pass and everything it offers were at the heart of the virtual presentation.
THEPhil Spencer’s firm took this opportunity to formalize the arrival in Japan of Xbox Cloud Gaming tomorrow. To illustrate this announcement, the American giant released a trailer specially created for the Japanese market.
In the latter, it is possible to see Japanese people using various means to play the games of the Game Pass. And one of them is using a PS4 DualShock 4 controller to play through the cloud on their PC.
Game Pass for you, Game Pass for me
Obviously, such a situation is not the result of chance or of awkwardness. Especially since this DualShock 4 controller is shown several times in this video. It is even centered and in close-up during one of the sequences. The video in question is available above. Screenshots of the sequences concerned are in our gallery below.
Microsoft seeks here to implicitly support the simplicity of access to Xbox Game Pass. As well as the fact that it is not necessary to buy new material to play through its service. Xbox keeps saying it wants consumers to be able to play through its services on as many devices as possible. Doing so is a clever way of trying to get them to do it. It remains to be seen how far things will go in the Japanese archipelago for Microsoft’s gaming branch.
What do you think of this video ? Do you find it smart to promote the possibility of using a PS4 controller to play Game Pass on PC? Do you think the Xbox Game Pass will find its audience in Japan? Tell us all in the comments below.