The tensions between PlayStation and Xbox about the takeover of Activision are increasingly palpable, and Microsoft would like it to accelerate.
“PlayStation, are you there? Give us a sign, it’s Spencer talking to you”
While Microsoft has taken a step towards Nintendo to bring Call of Duty to Switch, the Redmond company is still waiting for a sign from PlayStation. In an interview with Bloomberg, Phil Spencer, Xbox’s final boss, says Sony is holding back on the Activision Blizzard takeover. According to him, the Japanese company would spend more time with regulatory authorities than with Microsoft.
There’s one player in the video game industry that really raised all the objections, and that’s Sony. They clearly spoke publicly about the things that did not sit well with them. From our perspective, it’s clear that they’re spending more time with the regulators than with us trying to get this deal done..
Our goal is to become more relevant on more screens. We have a pretty good idea of how to build a win-win relationship with Nintendo and PlayStation.
Here, Spencer is surely referring to the revelation of the inappropriate proposal made public by Sony, in response to an equally public outing from Microsoft.
It would therefore seem that PlayStation has not yet responded to Xbox’s new offer, which is to keep Call of Duty for 10 years on its consoles. Does the Japanese manufacturer fear that by giving in now, it will turn against him a decade later?
So we have on the one hand a Microsoft annoyed at not being able to buy what it wants without encountering an obstacle, and on the other, a frustrated and fearful Sony at the idea of losing Call of Duty which represents a godsend. gigantic finance. Everyone is still defending their position and their steak.
Microsoft dreams of video game Netflix
Brad Smith, vice president of Microsoft, also points the finger at PlayStation and its fear of seeing the distribution model change. Smith compared Sony to the reaction of Blockbuster, a defunct movie rental chain, to Netflix.
Sony emerged as the loudest opponent. He’s as bothered about this deal as Blockbuster was about the rise of Netflix. Think how much better it is to stream a movie from your couch, rather than heading to a Blockbuster. We want to bring the same type of innovation to the video game industry.
Brad Smith, vice president of Microsoft, at the microphone of The Wall Street Journal.
Big ambitions but there is still a long way to go. The Xbox Game Pass has not yet reached 30 million subscribers – while the new PS Plus formulas are far from being a hit – and according to Microsoft, recruitment is stagnating on consoles. We must also not lose sight of the fact that cinema and video games are two different industries, certainly with similarities, but distribution models and requirements that are not the same.