The waltz of the numbers continues on the side of Kyoto: yesterday, Nintendo unveiled the very good sales figures of the Switch, a console well on its way to breaking some records. The manufacturer is now taking advantage of these promising results to go into details.
It is via a copious document of about fifty pages Nintendo presents today its consolidated results for the second quarter of the current fiscal year: unable to host the presentation live and in public, Shuntaro Furukawa therefore details in writing the successes of the company. Starting with the number of Nintendo Switch Online service subscribers.
The figures drawn up in September 2021 count 32 million paid accounts. This represents an increase of 113% since the 15 million recorded in January 2020. If the CEO does not officially care only about the figures, many observers will obviously watch their evolution following the arrival of the Additional Pack and its new game libraries. The only downside: the 32 million in question also include family subscriptions, and therefore do not mean 32 million paying customers, since this formula allows you to use up to eight different accounts with a single payment.
With these tens of millions of subscribers and owners of consoles, Nintendo consolidates a little more its war chest. What to do with all his yen? Furukawa obviously has the answer to everything:
Sales of the Switch exceeded our expectations, and generated a lot of cash. : this success gives us the opportunity to review the way we spend our money. In view of the changes taking place in our industry, we are going to invest in the medium and long term. In addition to our efforts in research and development, we will mainly spend our money in two areas: creating software tools, and strengthening our relationship with our consumers.
And understand who can. But with some 250 million Nintendo accounts now identified by the Kyoto company, there is bound to be a blow to play. Furukawa also takes the opportunity to recall its strategy already mentioned and implemented: to reach an ever wider audience thanks to the endless variations and other derivative products, which allow non-players to be hooked, just like the amusement park of Osaka or the future animated feature film.
The method seems to bear fruit, since the document welcomes the penetration of the Switch inside the same household : if a single console was sufficient for the household when it was launched, the proliferation of models would have pushed families to increase their purchases, so that everyone could freely enjoy them.
In one: Giza
The ratio of active players also twists the neck of a well-received idea that the Switch collects dust between two outings, since Nintendo has 79 million active players (or at least one use per year), or nearly 85% of the 92.87 copies sold.
For the first time, the company has also lifted the veil on the age pyramid of Switch users, via a chart that shows an incredible breakthrough around 22 years old. The beautiful age according to Nintendo?
True to its long-term strategy that began with the release of the DS, Nintendo is pleased to sell its games over time (just note the still insolent success of a certain Mario Kart 8 Deluxe), but obviously still promises more releases, citing some of the most anticipated titles of the year 2022, among which we obviously find “the sequel to Breath of the Wild”. What about Metroid Prime 4? Ah but not at all!
Let’s end on a decidedly positive note, since the company is pleased to anticipate a sixth year of continuous growth thanks to the Switch, a performance still rare in the industry, but especially on the Kyoto side …