Historically, Black Friday has been an American business tradition. However, brands and other resellers in Europe have decided to export the concept. By applying it for a whole week in some cases. For these same brands and retailers, Black Friday has therefore become an important moment of the year, a moment that opens the Christmas shopping period. As a result, Black Friday console sales are now monitored annually. In the UK including.
The Nintendo Switch is the big winner of Black Friday in the UK. This is in any case what the always very well informed affirms Christopher Dring, the head of the British site GamesIndustry. According to the reporter, Nintendo’s console has achieved a performance “absolutely dominant“last week across the Channel.
The sales were also so good that they allowed the Switch to break its own record. Indeed, Nintendo Switch had the best sales week ever in the UK. Christophe Dring explains that the pack including a Switch, Mario Kart 8 Deluxe and three months of Nintendo Switch Online membership was the big star of Black Friday. As a reminder, this pack has just been put on sale for Black Friday (also in France).
The Nintendo Switch, the star of British Black Friday
As for the rest of the ranking, Xbox Series S comes second in UK Black Friday week leaderboard. Christopher Dring explains, however, that Microsoft’s console is “very far behind“the Nintendo Switch. It also indicates that the Xbox Series S did better than the PS5 on its own. But several clarifications need to be made.
The results of the week of Black Friday can be explained in large part due to the situation of stocks across the Channel. Christopher Dring says the Xbox Series S sold better than the PS5 and Xbox Series X simply because it was available. He is also ironic by declaring that he “suspicious“Microsoft to have”forget“the Xbox Series X.
The misfortune of some makes the happiness of the Xbox Series S
It is difficult to determine the true impact of Black Friday when it comes to products that are permanently out of stock. The PS5 and Xbox Series X sell as soon as they go on sale from inventory. And this, regardless of the week. Christopher Dring specifies in this regard that very few PS5s were in stock the week of Black Friday while a significant restocking had been made a week earlier.
As a reminder, a similar situation, coupled with a competitive selling price, allowed the Xbox Series S to perform well last week in the United States. According to estimates, the Xbox Series S has “won“Black Friday 2021 in the United States.
What do you think of these results? Do they surprise you? Do you believe that the shortages affecting the various consoles will allow the Xbox Series S to make its mark? Did you buy a console last week? If yes which one ? Tell us all in the comments below.
