You will not have escaped your notice: for a few years now, Nintendo seems to have embarked on a great diversification venture all over the place, based on feature films, theme parks and other boxes of small Danish bricks to assemble yourself. However, this strategy worries some.
Indeed, a shareholder of the manufacturer took advantage of the recent publication of financial results to question the high authorities on this diversification strategy well in tune with the times, since the salvation of many video game licenses today seems to go through the adaptation of Netflix series, or so. Undoubtedly little worried at the idea of seeing the big house figures appearing on more and more media, the interested party asked for a clarification on the strategy pursued by Nintendo.
Seal of Quality
Between the animated films announced or rumored, the opening of an amusement park in Osaka (pending the continuation) or the proliferation of shops in Japan, some are wary of seeing the Nintendo brand lose its luster. Fortunately, President Furukawa came to explain the new strategy of openness that now characterizes Nintendo:
Nintendo characters originally came from our games, and this interactive experience helps develop deep relationships with them. To avoid damaging the image that consumers have of these characters, and the affection they have for them, we make sure to respect the characteristics of each of our licenses. We carry out careful quality control and avoid overexposing them. In addition, we believe that our top priority must go to video games. Thus, our license expansion strategy aims to strengthen interest in our games, or to put it another way, to contribute to our core activity as a game developer.
On paper, Nintendo therefore intends to be always as picky and anxious to respect its historical licenses, and the multiplication of media would have only one goal: to bring more players to the brand’s consoles. Furukawa is unsurprisingly consistent, having given the same speech last year.
Super More-io Bros.
But because the treatment of his creations is obviously dear to the heart of Shigeru Miyamoto, the “creative fellow” took the liberty of supplementing Furukawa’s answer:
We started talking about increasing the number of people in contact with Nintendo’s licenses over five years ago. The first big challenge was figuring out how to go about mobile gaming: we explored various possibilities, and we realized that a large number of people could not be reached through the traditional system of gaming. dedicated consoles. Currently, our mobile strategy is based on how to make our licenses attractive, and we intend to continue with this approach.
We cherish how gamers have been able to experience our characters and music through video game interactivity, and how this tradition has spanned three generations. We believe there are still opportunities to use our intellectual properties as a point of contact to increase our audience. Therefore, we want to continue to focus on quality and creativity, rather than just quantity.
What do you think of the strategy implemented by Nintendo? Do you think diversification is the right approach? Let us know your derived opinions in the comments below!