Two years after a price increase, Netflix is doing the same thing to us. From today, the price of different subscriptions goes up and the platform widens the gap with the competition even further. Alas, in a bad way for the public.
Netflix reviews its price list in France
Streaming platforms have entered our daily lives and have seen their importance grow with the health crisis. The offer has become so large that we do not have enough time to discover everything. Between the hits and the less prominent titles, everyone can get their money’s worth. This new war on the small screen, however, has a financial disadvantage for the consumer, who must sometimes accumulate subscriptions and plan a significant budget each month. On this level, Netflix decided not to give us a present. From now on, the price of the different subscriptions has just changed. The platform has revised its prices upwards and the bill is starting to be steep.
The Essential offer, with a single screen and without HD, passes from 7.99 to 8.99 €. The Standard offer, with HD and two screens, goes from 11.99 to 13.99 €. Finally, the Premium offer with the best quality (4K + HDR) and 4 screens goes from 15.99 to 17.99 €. In the idea, these increases should make it possible to pocket more money and to use it to create original productions.
Two years ago, prices had already moved
In 2019, a previous increase had taken place. The base price remained at € 7.99 but the Standard went from € 10.99 to € 11.99 and the Premium jumped from € 13.99 to € 15.99. Netflix has therefore just touched on its Essential offer, which was historically designed to attract people. An evolution of one euro which makes it possible not to create too large a gap in the subscription grid. This entry-level price now equals the unique offer at Disney + but we get much less for our money. The big-eared firm has decided to keep it simple by offering a unique formula, with optimal viewing quality and multiple screens. We find even better at the apple brand, with Apple TV + which costs only 4.99 €. To finish with the little game of comparisons, the monthly subscription costs € 5.99 at Amazon Prime Video.
The bottom line is that Netflix can afford to raise its prices with the confidence that people will stick with them. But be careful, all the same, not to push the plug too far … Especially if a reassessment occurs every two years.