Netflix is losing momentum and subscribers. The streaming platform also plans to charge for account sharing to try to save the day. And it is unfortunately not his video game strategy that will help him. The numbers have fallen, it’s a bitter failure…for now at least.
Netflix Games is a failure!
Netflix’s vertical video game does not convince. The offer launched at the end of 2021 is struggling to find its audience, despite the presence of quality titles (including Before your Eyes) and a catalog that will continue to swell in the months to come. The Apptopia company estimates that Netflix games have been downloaded 23.3 million times, or 1.7 million daily users. This therefore represents less than 1% of the approximately 221 million subscribers to the streaming platform.
This does not prevent the American giant from investing in this sector and having great ambitions for its mobile game offer. Netflix hopes to retain its subscribers and expand the universe of its series with various adaptations, including Le Jeu de la Dame which will arrive soon. “ We’re going to be experimental and we’re going to try a lot of things explains Greg Peters, director of company operations at CNBC. ” We are always learning and trying to figure out what will resonate with our members, what games they want to play “Explains Leanne Loombe, head of external games at the firm. Netflix aims in any case to offer around fifty games by the end of 2022. Only 24 are integrated into the catalog for the moment.