After the tumultuous announcement of the new subscription with advertisements, Netflix lifts the veil on a new feature. It is aimed above all at those who have moved, broken up or even divorced.
A transfer feature on Netflix
A new tool has arrived on Netflix. The streaming giant will finally allow users to keep their history and profile settings to a new account. A long-awaited feature, which has been available since this week. ” People move. Families are growing. Relationships evolve. Life is made of changes, but your Netflix experience should remain constant “Explains the SVoD platform on its site.
With the transfer, users will then keep their personalized recommendations, history, roster, saved games, and other settings on their new account. It is also and above all a way for Netflix to fight against code sharing, which causes it to lose substantial sums. In France, the company estimates that millions of households consume its service, but do not pay because of the sharing of accounts, which it will soon charge to the chagrin of subscribers.
The streaming giant is therefore seeking by all means to recover users who have fled following successive price increases. The monetization of account sharing has been the subject of initial tests. In South America, creating a sub-account used to cost $3 compared to around $2 in Peru. It will therefore only be a matter of a few euros to add to the price of the basic subscription.