Even if the attendance figures have started to rise again since the start of the school year, the French have gone to the cinema less since the reopening on May 19. A study tries to explain why.
How to explain the drop in attendance since the theaters reopened on May 19? This is the question that the company Vertigo tried to answer. The latter surveyed spectators who went to the cinema in the last seven days, via a sample of 1,500 people, as well as spectators declaring to go to the cinema at least once a year, through a sample of 1,000 representative people. of the French population.
According to Le Film Français, which relayed the study, “29% of those questioned say they go to the cinema less often since the reopening of May 19, 2021, against 49.8% of spectators declaring to go to the cinema at least once a year.” Note that these spectators were interviewed during the release week of the new James Bond, Dying Can Wait.
The study also points to the wearing of the compulsory mask in theaters, which would lead the French to no longer go to the cinema. This constraint is cited by 33.1% of the former and 41.2% of the latter. Loss of habit is also mentioned by 39.3% of the former and 37.9% of the latter.
“Then come two other factors, practically tied:” too few films made me want “, indicated by 26.5% of the first and 27.8% of the second, as well as” the cinema ticket is too expensive ” , pointed by 26.9% of the former and 27% of the latter “, reveals Vertigo’s study.
The survey then specifies that only 16.2% of spectators going to the cinema at least once a year evoke their preference for watching films at home. This figure climbs to 24.9% for spectators having gone to the cinema in the last 7 days. “On the other hand, if only 7.3% of the latter cite the fact that they are not vaccinated, the spectators going to the cinema at least once a year are 15.8% to mention this factor”, precise French Film.
“Recent viewers, with a high proportion of regulars, are more vaccinated and consume more films at home”, says Vertigo. “Finally, not having” enough free time for the cinema “shows similar results according to the groups: 12.9% of spectators having gone to the cinema during the last seven days put it forward, against 12.2 % of spectators going to the cinema at least once a year. It should also be noted that the health pass itself is not mentioned – because it was not offered to respondents? – among the reasons for the lesser attendance of French in the dining room “, underlines Le Film Français.
“Wearing a mask is more restrictive for women, 25 years and over as well as regulars”, continues the research institute. Rest, “The offer of films was moderately popular with those over 50 and regulars, while those under 50 and occasional visitors also mentioned the too high price of a movie ticket.” Finally, “home movies are only in the top 3 for very young people”, says Vertigo.
Moreover, it is rather surprising that the study does not mention the piracy and the availability of certain films before or very soon after their theatrical release. This necessarily has an impact and may partly explain the drop in attendance. Indeed, piracy has been on the rise in France since the Covid crisis, as we mentioned in last march.