Actor of genius, ambitious and precise in his choices, Leonardo DiCaprio very rarely appears in promotion. His playing and his speech are rare, which gives them more strength. For the good cause, that of the safeguard of humanity, he complied with the exercise of the promotion for “Don’t Look Up”. A satirical farce on the end of the world in which he sees many parallels with the management of the climate crisis.
Leonardo DiCaprio, actor and activist
The event is rare enough to be highlighted: Leonardo DiCaprio is on sale. The movie superstar, the most requested and popular American actor, is indeed and usually extremely discreet in the media. An important part of his career plan, a career he wants exclusively made up of great films directed by big names. So to comply with the laborious and sometimes risky exercise of promotion, very little for him. Especially since, when you share the poster for a Quentin Tarantino movie with Brad Pitt and Margot Robbie, you don’t really need to advertise. All the more so if it is still to ask him if there was no room for two on the board in Titanic…
If he has thus agreed to appear in and around Don’t Look Up, satirical comedy on the end of the world, it is for this aspect “end of the world”. Indeed, since the success of Titanic, the actor is involved through various foundations and multiple interventions in the promotion of a sustainable and eco-responsible world.
You could say, as a joke, that Leonardo DiCaprio worries about the world he will leave for his girlfriends. But second degree aside, his commitment is very serious. This is why he took the floor on the subject, establishing the commonalities between Don’t Look Up and our contemporary world.
Resonances with the COVID pandemic
The actor explains that he has always appreciated and sought in his cinematographic projects the concern for our environmental condition. Explicit subject in Don’t Look Up, Leonardo DiCaprio evokes the doubt opposed to scientific truths and consequently the difficulty for scientists to construct a discourse which is both effective and transmissible via the media. What is often a comedy trait in the film, he sees it as a reality that prevents taking action.
In addition, he draws a parallel with the COVID pandemic, the impact of which, according to him, made us realize how deaf we had been to the warnings issued during the past decades, by refusing to hear and therefore to understand the magnitude of the problem. Now is the time for action, and that’s what Leonardo DiCaprio applies to say, happy to have tried, with Don’t Look Up, to attract the attention of the greatest number.
