Disney CEO Bob Chapek said that they will be flexible with their broadcast strategies and mentioned that they can only shorten the time that movies are shown in theaters before they are released on Disney+.
As the effects of the pandemic eased and the movie industry started to recover, Disney began to review the audience’s habits of going to the movies and their vision strategies. Bob Chapek, said in a statement that from 2022, they will be more flexible in their publishing strategies.
In September, the platform announced that the films that will be released in the last quarter of 2021 will only be shown in the vision, and will not be released on the same day on its digital platform Disney +. Eternals and Shang-Chi and the Legend of the Ten Rings The platform, which also applies this strategy in films such as .
Disney CEO Bob Chapek Says They Are Looking Back To The Strategy To Release The Movies On Disney+ The Day They Released
Bob Chapek said of their new strategy: “We will try to do what is best for our shareholders. We prefer not to announce our upcoming films in advance because our conditions are constantly changing. Hopefully, we will see changes in consumer behavior more clearly when the effects of the pandemic subside. That’s why we try to make our decisions by taking these changes into account.”
Mentioning that he thinks that the effects on consumer behavior will be more permanent even though we have relatively left the pandemic period behind, Chapek also stated that they carefully followed the behavior of the audience towards different films that appeal to different audiences. He continued, “If you notice, we only keep the time that movies that appeal to families spend less in theaters, and we do this to bring movies to Disney+ more quickly.” He said that they are trying to understand how families will approach going to the movies after the epidemic.
As you will remember, Scarlett Johansson, Black WidowHe filed a lawsuit against Disney for breach of contract as a result of the release of Disney+ on the day of its release. Christopher Nolan on the other hand, announced that he did not plan to work with the studio anymore due to the decision to broadcast the films of Warner Bros., which he had been working with for almost 20 years, on HBO Max on the day they were released. We will see together how the cinema industry will be shaped according to these decisions and whether we will experience similar events.