Winning the Best Picture Oscar for “CODA” helped boost Apple TV Plus subscribers and the movie’s viewership.
What is the value of winning an Oscar? For Apple, the answer to this question became clear in a very short time. Apple movie CODA’s Best Picture win at the Oscars Ceremony on Sunday, March 27, drew 25% new viewers to Apple TV Plus and increased the movie’s viewership by more than 300% from the previous week.
CODA’s win of the Best Picture Oscar put Apple TV Plus ahead of Netflix, the digital platform that has been leading the Oscar race in recent years. Netflix, which stood out with 12 nominations from The Power of the Dog this year; In recent years, he competed for the Oscars in different categories with films such as Don’t Look Up, Hand of God, Mank, The Irishman. But it lost its chance to become the first digital platform to win the Best Picture Oscar to Apple TV Plus.
In addition to Best Picture, CODA was also awarded the Oscar in the Best Adapted Screenplay and Best Supporting Actor categories. Troy Kotsur, who won the Best Supporting Actor Oscar, made CODA history once again as the first deaf actor to win an Oscar in this category.
According to the news in Variety, the increase in the number of viewers of Apple TV Plus has not been officially announced. This information was obtained from a source close to the technology company. Since Apple never disclosed how many subscribers it has in total, it is not possible to know what the 25% increase corresponds to numerically.