It was in 2005 that Tim Burton offered us the burlesque and colorful “Charlie and the Chocolate Factory”, an adaptation of the eponymous novel by Roald Dahl released in 1964. Charlie Bucket’s extraordinary day at the famous Willy Wonka’s chocolate factory will have made more than one salivate!
To consume with moderation
In Charlie and the chocolate factory, Charlie Bucket (Freddie Highmore) lives with his parents and four grandparents in a humble mansion not far from the huge chocolate factory run by Willy Wonka (Johnny Depp). One winter day, Wonka announces that he is organizing a big contest. Five golden tickets were placed in five chocolate bars, distributed throughout the world. Those who find them will win a guided tour of the chocolate factory Thus a lifetime supply of chocolate. One of the five winners will also be offered a special gift at the end of the tour…
The lucky ones happen to be Augustus Gloop (Philip Wiegratz), a very greedy young German; Veruca Salt (Julia Winter), a rotten young girl-spoiled by her parents; Violette Beauregard (AnnaSophia Robb), an arrogant sportswoman raised by her mother in the cult of absolute performance; Mike Teavee (Jordan Fry), a temperamental addict to video games and television. Charlie is the last lucky winner to find the ultimate golden ticket.
Tender and tasty at the same time, the story Charlie and the chocolate factory has over the years become a real cultural reference. As an example, history gave birth to the English expression “Golden ticket”, which designates a special and exclusive thing. The film directed by Tim Burton brought in nearly $ 475 million worldwide for an initial budget of 150 million. Proof that gluttony is a nasty flaw that most people find it difficult to curb!
Indeed, it is the Swiss company that supplied the chocolate from Charlie and the chocolate factory. In the midst of the 110,000 plastic treats manufactured by the decoration department, the multinational has delivered no less than 1850 real chocolate bars. As for the river and the chocolate waterfall, know that it was real chocolate. More than 120,000 liters of melted cocoa were used to fill the basin created especially for filming. The magnificent scenery where the Oompa-Loompas roam were finally also edible. The lawn was made of sugar and the trees truly covered in candy!
In 2012, the Swiss food group took up the concept of the novel by launching the “We will find you” operation in England. No competition to find a successor like Willy Wonka did, but the pleasure of making consumers happy. To sell chocolate bars as well, while repositioning the brand as an innovative company. The key to success was not then in a Marshmallow Super Delight created by Wonka. himself, but in six packs of fake Kit-Kat bars ! Using a sliding GPS tracker, the famous company pledged to find the winners. It was enough for gourmets to discover the tracker and activate it. A signal was then triggered and Nestlé contacted the lucky one. No enchanting visit or meeting at the top with Johnny Depp no; corn the tidy sum of 10,000 pounds sterling, or 12,400 euros all the same !
See you in Amsterdam
Chocolate lovers, know thata Willy Wonka chocolate factory will open in 2024 in Amsterdam ! Tony’s Chocolonely, the most popular chocolate brand in the Netherlands, has invested 100 million euros in this project. And rest assured: we will not require a golden ticket to enter! In order to recreate the universe of Willy Wonka, roller coasters will pass through the main building. Several areas dedicated to sweets, chocolates, cakes and cookies will also be open to visitors. So, ready to visit this chocolate factory halfway between the factory and the amusement park? Your taste buds are certainly waiting for this!
Film buffs, do not hesitate to re-read our article about Tim Burton’s demand for squirrels as well as the one dealing with the astonishing underside of the creation of the Oompa-Loompas, the hilarious workers of Wonka.