Bruce Willis, who had to quit acting after being diagnosed with aphasia, became the first Hollywood star to sell his digital twin for deepfake use.
Bruce Willis sold the rights of his digital twin to the US company Deepcake, which uses deepfake technology. The agreement allows the digital actor’s “twin” to be used in future film and television projects.
In his adventure of rising to stardom that started with ABC’s Moonlighting (Blue Moon) series in 1985, Bruce Willis, who turned into one of Hollywood’s most iconic action stars by taking part in numerous films, especially in 1988’s “Die Hard” (Die Hard), quit acting in the past months. . According to his family’s statement, the star, who was diagnosed with “aphasia” (loss of speech), which occurs as a result of dysfunction in the brain and affects skills such as speaking and understanding speech, has ended his career of more than 40 years.
From now on, we will continue to see his digital twin in projects instead of Bruce Willis. The digitally created copy of Willis has been used on a project before. In 2021, Russia-based telephone operator and internet service provider Megafon featured a computer-generated version of Bruce Willis’ face in the commercial.
Bruce Willis, who shared a statement on the subject on his website, made the following statements: “It’s a great opportunity for me to go back in time. With the advent of modern technology, I can communicate, work and participate in filming even when I am on another continent. This is a very new and interesting experience and I would like to thank our entire team.“
Deepfake technology, which hints at a future where stars from past eras can be brought back to life on screen, has previously been “Star WarsIt was also used to recreate younger versions of actors in their spin-offs. But the large-scale deal with Bruce Willis is a first in history.