“In recent months, I have noticed that more and more people are consciously looking for comfortable underwear. A non-wired bra, panties in a flexible material”, declared at the beginning of the year the creator of the brand Ophelia Lingerie to our Belgian colleagues from 7sur7.
Fashion, launched by Bridget Jones, is apparently revived by the news. “The coronavirus crisis surely explains this success. When we work from home, we want our outfit to be comfortable “, notes the designer, who also believes that “beauty and aesthetics remain important”.