The second season of the popular costume series “Bridgerton” has now been streamed more often than any other English-language series. However, the mega-hit “Squid Game” is in a completely different league.
The streaming service Netflix has no reason to celebrate given the recently published subscription figures: For the first time in ten years, the world’s leading streaming service has lost subscribers (and even if you don’t take into account Russia, where the provider moved as a result of the war of aggression against Ukraine withdrew, the growth then recorded would be well below the company’s forecast).
When it comes to “Bridgerton”, however, Netflix’s strategy has so far worked: Season 2 is the most-watched English-language series with 627.1 million hours streamed in the first 28 days, putting it ahead of “Bridgerton” Season 1 with 625.4 hours.
“Bridgerton” supplies are on the way
The fight for new subscribers is becoming more uncomfortable for Netflix these days, which is partly due to the competition from the many other streaming services. It is all the more important that expensive, exclusive series such as “Bridgerton” is also worthwhile. The success of Season 2 is now Netflix right and should provide some relief internally: the course has long been set for much more “Bridgerton” replenishment.
Shonda Rhime’s production company Shondaland is working on the further expansion of the “Bridgerton” franchise and is looking very far into the future. There are – at least (!) – third and fourth seasons about the love troubles of the Bridgerton siblings. There will also be a prequel series about the young Queen Charlotte (Line Of Duty’s India Amarteifio takes on the lead role of Golda Rosheuvel). “Bridgerton” is one of the content crown jewels for Netflix – along with “Squid Game”, which was much more successful.
Only “Squid Game” is more popular than “Bridgerton”
The brutal death games series “Squid Game” became a worldwide sensation in 2021 that nobody saw coming in this form. While Bridgerton was a surefire success given the popularity of costume dramas like Downton Abbey, South Korea’s “Squid Game” was a surprise hit that eventually became so big that people watched it just to have a say be able. In the first 28 days, 1.65 billion hours of Squid Game Season 1 were streamed, more than double Bridgerton.
Accordingly, there should be a great desire at Netflix to add a second (and third, and fourth…) season of “Squid Game”. However, serial maker Hwang Dong-hyuk takes his time with it. “Squid Game” replenishment will be much longer in coming than new episodes of “Bridgerton”.