The boring Black Adam did not sufficiently convince the spectators despite its ultra-bankable main actor.
Black Adam causes Warner to lose tens of millions Bros
Once again, a DC film does not seem to have won unanimous support. Black Adamunlike The Batmancannot fit into the category of success, either critically or commercially.
With only $387 million generated after seven weeks in operation, it’s a flop. A failure since to be profitable, the feature film would have had to raise 600 million dollars. An incorrect estimate according to Warner Bros which maintains that the break-even point will be reached at 400 million dollars, with a budget of around 200 million. To confirm.
According to the exact figure, Black Adam could lose between 50 and 100 million dollars. If true, it will be a hard-to-swallow underperformance for Warner Bros. The production company was betting heavily on it, just with the unique presence of Dwayne “The Rock” Johnson who knows how to bring people together in theaters. He was one of the stars of the latest Fast and Furious and one of the biggest blockbuster stars of our time. Arguments that are obviously too weak.
James Gunn and Peter Safran, co-presidents and co-creative directors, of DC Studios will have a job to revitalize the cinematographic universe and give birth to successes like its competitor Marvel.