For a long time, “Grey’s Anatomy” was an important guarantee of success for ProSieben. However, the odds have been plummeting for a number of years. Even the new slot on Monday cannot change that. Disney Plus could be to blame…
Last Monday, March 28, 2022, the 18th season of “Grey’s Anatomy” started on ProSieben. The hospital series was once one of the most popular content on the TV station and for years it was able to show strong market shares in the double-digit range within its target group of 14 to 49-year-olds. But those times are now over. Season 17 already posted disappointing numbers on TV. ProSieben reacted and changed the traditional slot. Grey’s Anatomy now airs Mondays instead of Wednesdays. But even that couldn’t save the season opener.
As Media reports, “Grey’s Anatomy” only drew 800,000 viewers in front of the screen on Monday, resulting in a market share of 2.9 percent overall and 5.7 percent in the target group. For comparison: The first-placed “Spreewald crime” on ZDF was seen by almost 6.5 million people and thus more than eight times more often. “Grey’s Anatomy” didn’t even make it into the top 25. Within the relevant target group, the “Tagesschau” received the most attention. 1.3 million 14- to 49-year-olds tuned in to the news show, with “Grey’s” there were just under 400,000, which was only enough for 20th place.
One reason for the weakening ratings could be that “Grey’s Anatomy” is a veteran that has been running for a long time and maybe that’s why it’s slowly losing interest. But what definitely hurts the ratings of the doctor series is the start of streaming: The new episodes of “Grey’s Anatomy” have been landing on Disney+ for a week before the TV premiere since season 17 and (even since season 16) also with Joyn.
Grey’s Anatomy is a hit on Disney+
So fans of the series no longer have to wait for the TV broadcast, but can always call up the latest episodes a week in advance. This also applies to season 18, because the latest episodes at Disney + and Joyn are now also running on Mondays. So nothing has changed in the seven-day lead. The streaming data proves that this possibility is used diligently.
Disney + does not provide any concrete figures, but loudly Media Grey’s Anatomy was the most-watched content on Disney+ last Monday – ahead of the new installment in the hit zombie series The Walking Dead and the new Ice Age movie.
It cannot be said with certainty whether Disney+ is the only reason why there has been such a hitch on ProSieben for “Grey’s Anatomy” lately. What is certain, however, is that many viewers are turning to the streaming alternative and only very few of them will also tune in to ProSieben afterward.