As AAA production budgets continue to soar, more and more publishers are diversifying their activity with independent production, via brand new labels. In the title role today: Bandai Namco.
While some big fish in the industry are buying up just about everything that is lying around, more and more publishers seem to be betting on the “indie” bond to ensure their back: after EA Originals which gave birth there is still little Lost in Random, Square Enix Collective and its production turned towards the PC or Playtonic Friends, which has just published A Little Golf Journey, here is that Bandai Namco enters the dance with GYAAR Studio.
It was me from the start!
Just unveiled by the Japanese giant, GYAAR Studio has been at the helm for some time, since the press release reveals that the game Survival Quiz CITY announced a few months ago will be their first effort. The character of GYAAR rightly lends its name to the young label, which will still have the heavy task of offering one independent game per year.
The official website also announces the color:
Sigh … It would be nice to be able to play fun games. What is GYAAR Studio? Fun games and innovative gameplay. A collaborative development carried out with the players. A rapid production rate. Ideas that come true. It is with these ideals that our label was launched by the creatives of Bandai Namco.
So here is a proposal full of promises, which should soon pass on the grill of criticism, since Survival Quiz CITY, the first game from GYAAR Studio, is expected “soon”.
What do you think of this new initiative from Bandai Namco? Let us know your equally independent opinions in the comments below.