The Sunday blockbuster has been a solid tradition at ProSieben for many years. But instead of film premieres, we can expect in-house productions on the important TV slot in the future. There is a lack of cinema films, but the competition is also growing…
TV viewers have to adapt to a major change in programming: The popular mega blockbuster on ProSieben, which has been running reliably on Sundays for many years, will be abolished.
In an interview with DWDL broadcaster boss, Daniel Rosemann dropped the bomb but admitted that there will still be Hollywood feature films on ProSieben, but that they will no longer be as important as in the past: “ProSieben is not doing without Hollywood. US license [sic] will always have an important part in our grids. But on another primetime evening of the week, we have to and want to do without feature films.”
That’s why ProSieben says goodbye to the Sunday blockbuster
Rosemann immediately provides a reason: “Since we usually get films for free TV about two to three years after they start in cinemas, we can already foresee due to the pandemic: There will not be a satisfactory supply of blockbusters shortly.”
So there is a lack of replenishment because new blockbusters usually end up on free TV (usually on ProSieben or RTL) for the first time about two years after the cinema release. But the corona pandemic brought blockbuster production to a standstill for months. In many places, cinemas were closed for a long period in 2020, which meant that major Hollywood productions such as “Fast & Furious 9” or “James Bond: No Time To Die” were repeatedly postponed.
And even after the crisis, the blockbuster business is no longer the same: There is no longer such a large number of great films because since the pandemic there have been fewer mega blockbusters such as “Spider-Man: No Way Home“dominating the cinema. Understandably, ProSieben draws conclusions from this.
The station boss also touches on another reason: “Perhaps due to the competition between streaming services, there are simple forms and genres that are no longer worthwhile for free TV.” Sure, streaming is an ever-growing factor and especially in the wake of the cinema crisis, the gap between the screen premiere and the VoD debut has become smaller and smaller. Some films such as “Black Widow” were even released as a stream at the same time as the theatrical release during the pandemic. It’s just getting harder and harder for free TV premieres to attract a lot of interest.
What comes instead on ProSieben Sunday?
Opposite to DWDL Rosenberg then also revealed what content the Sunday evening on ProSieben will now be filled with instead. They rely on in-house productions: “It’s about formats that like to close a window [sic] world and satisfy the desire for adventure and escapism with fun in the game. A great experience with traveling celebrities that I can witness from the comfort of my own home.”
It is not yet known when the change will come into effect. In June, however, the first programs are to be presented, which are to be used in the future as a replacement for the Hollywood blockbusters.