Last week, mail-order company and entertainment giant Amazon bought the traditional Hollywood studio MGM. The takeover is now bearing fruit in the form of a James Bond show that will run on Prime Video.
As early as May 2021, we reported on the then announced takeover of MGM by Amazon, but the deal was only formally completed last week. Since then, we have been particularly concerned with the question of what the Internet giant would do with what is probably the largest MGM brand, “James Bond”. Now we have the answer: Just days after the acquisition, Amazon Prime Video announced the first new Bond project, a reality show called 007’s Road to a Million, reported Variety.
The series will consist of eight episodes and will also be co-produced by Bond producers Barbara Broccoli and Michael G. Wilson. The show pits contestants against each other in various challenges around the world to win £1 million. The competitions are to take place at well-known Bond locations and there are physical tasks to be completed as well as quiz questions to be answered. Under this link you can apply, but only if you have UK citizenship. Production of 007’s Road to a Million is slated to begin later this year.
Anyone hoping to get a real new agent adventure in series format should be a little disappointed by the announcement. However, that doesn’t mean that Amazon won’t also focus on fictional series content in the future.
What’s next after the Amazon deal with 007?
There is no official information about new Bond films and series (apart from the reality show mentioned here). As stated in the original message by Variety That said, “007’s Road to a Million” has been in development on Amazon Prime Video for four years, separate from any other shows that may result from the deal. So there is a good chance that new fictional 007 content will be developed for the streaming service alongside the reality show.
In fan circles as well as in the trade press, there has been speculation about a spin-off with the “No Time to Die” agents Nomi (Lashana Lynch) and/or Paloma (Ana de Armas) for some time. After all, the 007 franchise faces a major challenge in meeting the expectations of an increasingly diverse entertainment world without losing its core audience, who know and love James Bond as a masculine film icon. Such a spin-off could manage the balancing act in which it offers a female alternative away from the “sacred” main series. However, it is still uncertain whether this will ever happen.
At the same time, it is currently about finding a successor to Daniel Craig, who has gone into well-deserved agent retirement with “No Time to Die”.