Memoria, a new feature film by Thai Apichatpong Weerasethakul, will benefit from an unusual and unusual strategy for its release on the big screen in the USA.
Presented in competition at the 2021 Cannes Film Festival, Memoria won the Jury Prize, awarded to its director, Apichatpong Weerasethakul.
This author’s film, worn by Tilda Swinton, will land in France on November 17. In the United States, the distributor of the feature film, Neon, wants to experiment with a whole new way of showing the film to the public.
According to IndieWire, Memoria will go on tour across the country, like a play, an exhibition or a concert. The work will be shown from city to city, from cinemas to cinemas, and will travel to meet the spectators.
For the distributor, the idea is to present Memoria as a kind “endless moving picture exhibition.” The film will only be shown in theaters and will not be available on DVD, on demand or on streaming platforms.
The launch will be on December 26 in New York for a week. The feature film will then go on an adventure through Uncle Sam’s country.
“For Memoria, the big screen experience is crucial or maybe the only way. Let’s embrace the darkness and the dream, one by one.”, Weerasethakul said. Tilda Swinton, who fervently defends the cinematic experience, added: “Memoria is the perfect movie for that. Big screen or nothing … All over the universe, forever.”
Weerasethakul’s intriguing work, Palme d’Or for Uncle Boonmee, will therefore be released in France on November 17, but without the experience of a “tour”. Will the decision of the American distributor be emulated? Nothing is less sure !